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Why the internet of things, not VR, is True Value’s technology of choice

David Elliott

David Elliott can see that attraction of innovations like VR, but for him, appropriate investment in IoT will go a lot further for True Value.

David Elliott, SVP, marketing at True Value, explains why his business is investing in technologies closer to home, rather than the emerging, or, as he puts it, “romantic” innovations of Silicon Valley.

This interview is part of our Beyond Technology series, powered by ContactEngine.