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Roundtable debate: What will the agency model of the future look like?

Sarah Speake

Five senior marketing leaders from Rakuten Marketing, Shure Inc, Leading Edge Forum, Epitomise Ltd and TruPhone discuss the future of agencies.

Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable with Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.

The disruption of the agency model has far-reaching consequences for the marketing function. An important question for marketers therefore: How is the agency evolving?