CHANNELS MORE
SEARCH SUBSCRIBE
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse
x

Next event in 8 days, 10 hours, 47 minutes

Ep 2: Wellcome Trust Technology Lead and The Future of Work

  • Eileen Jennings-Brown

How can account-based marketing evolve alongside social media?

Julie Woods-Moss
Julie Woods-Moss

Social media has been a disruptive force across nearly every facet of marketing, so how can one of the function's most traditional strategies adapt?

Elizabeth Chambers, global brand marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, join our marketing roundtable.

In their penultimate debate for this marketing leaders roundtable, Julie Woods-Moss asks the group what marketing strategies are proving adaptable – and what should be consigned to the scrap heap.

Popular Stories

How do these senior marketing leaders see their function evolving?

High-scale businesses require rapidly flexible marketing departments, so how should the function future-proof themselves as well as their brand?

Which innovations are these senior marketing leaders most excited about?

As a multitude of technologies excite the industry, it's up to marketers to decide which offers the best value for growing a brand and it's image.

Should the marketing community have been more vocal post-Cambridge Analytica?

The marketing function in Facebook has its first measurable channel. Is its reliance the reason for its reluctance in speaking out?

CHANNELS