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How can account-based marketing evolve alongside social media?

Julie Woods-Moss

Social media has been a disruptive force across nearly every facet of marketing, so how can one of the function's most traditional strategies adapt?

Elizabeth Chambers, global brand marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, join our marketing roundtable.

In their penultimate debate for this marketing leaders roundtable, Julie Woods-Moss asks the group what marketing strategies are proving adaptable – and what should be consigned to the scrap heap.