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The future of brands and their marketing strategies is still up for debate

Chris Clark

How are different organizations engaging customers and employees to kickstart marketing strategies, future-proofing their brand in the process?

The futures of brands and their marketing strategies are not set in stone. If they are to survive, what factors must marketers consider when trying to engage consumers and businesses alike?

Chris Clark, contributing editor at HotTopics.ht and non-executive director at Aviva, chairs a roundtable with fellow marketeers Bonnie Pelosi, marketing director UK & I, EY; Belinda Rowe, global head of content practice, Publicis Media; Simonetta Rigo, SVP global brand, marketing and customer engagement, Western Union; and Jason Miller, head of content, LinkedIn sales and marketing solutions EMEA, to discuss marketing’s options.

 

 

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