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Where does the mobile channel fit within U.S. Bank’s marketing strategies?

Beth McDonnell

It is well-known by now how the mobile channel has upended decades of marketing strategies, making it one of the largest areas of the business for marketing teams.

Beth McDonnell, EVP, chief marketing officer at U.S. Bank, explains how the mobile channel has become its most important marketing platform, before cautioning rampant adoption that outstrips customer needs.

This interview is part of our engage series, powered by Syniverse.