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What commodity is behind the FT’s industry-defying agility?

Cait O'Riordan

When the Financial Times turned on its subscription model, revenue increased as planned. What wasn't planned was the emergence of an even more valuable commodity: reader data.

Cait O’Riordan, chief product and information officer at the Financial Times, explains how a data-driven business can make better decisions much faster, which will be a critical factor in deciding which brands can survive continual digital transformation.

This interview is part of our ‘Making Digital Work’ series, powered by Computacenter.

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