Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

How does U.S. Bank perfect both mobile and physical experiences for its multi-generational customer base?

Beth McDonnell

Even as its customers move to more mobile, digital platforms, U.S. Bank still needs to accommodate those who also like face-to-face engagement from the bank. How does it do it?

How does one of the largest banks in the U.S. support both its on-the-go, tech-savvy customers with those who prefer in-branch experiences? Beth McDonnell, EVP, chief marketing officer at U.S. Bank, explains in this video.

This interview is part of our engage series, powered by Syniverse.