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How mobile rapidly became U.S. Bank’s most influential marketing channel today

Beth McDonnell

For the majority of banking institutions, the mobile channel is a tool to make customers' lives easier. For U.S. Bank, it's much more.

Watch our full interview with Beth McDonnell, EVP, chief marketing officer at U.S. Bank, as she discusses the importance of the mobile channel for her, her team and her customers.

This interview is part of our Engage series, powered by Syniverse.

 

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