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How should the modern-day CMO adapt to best use innovative technologies?

Sarah Speake

The remit of the CMO has widened almost beyond recognition, according to our roundtable leaders, but how has that affected the marketing function as a whole?

Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable with Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.

In this debate, the participants discuss the impact of technology on the CMO role and how its remit has widened and adapted for the better, and for worse.