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How does U.S Bank’s CMO deliver a customer-focused strategy and remodel in-store experiences?

Beth McDonnell

“More communication channels are going mobile but a lot of our customers still prefer to meet with their banker and go into a branch”, according to Beth McDonnell, CMO at U.S Bank.

How does one of the oldest banks in the U.S. support online banking and manage in-store experiences? Beth McDonnell, EVP, chief marketing officer at U.S Bank explains in this video.

This interview is part of our Engage series, powered by Syniverse.