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What secret ingredient transforms marketing into compelling, world-leading campaigns?

Jon Wilkins

For the advertising agency, Karmarama, one critical element behind some of the best campaigns is actually an oft-overlooked ingredient found commonly in human interactions.

Jon Wilkins, chairman of UK-based creative agency, Karmarama, explains how exploring new thought-provoking ways to attract a consumer through campaigns, businesses can tap into a whole new level of trust that will pay dividends in the future.

This interview is part of our Founders’ Stories series.

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