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How the FT hopes to use voice technology to drive reader engagement

Cait O'Riordan

The publishing institution is experimenting with automated text-to-speech versions of all its articles and is looking to increase reader subscriptions through voice recognition.

Cait O’Riordan, chief product and information officer at the Financial Times, explains the transformational potential of voice technology within the media industry and how the 130-year old institution will look to take advantage.

This interview is part of our ‘Making Digital Work‘ series, powered by Computacenter.

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