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Why customer intentions mapping is the newest online measurement tool for savvy retailers

Traci Inglis

Customer expectations have reached levels where users expect seamless interactions. For retailers to meet those demands both on- and offline, identification is no longer enough.

Traci Inglis, brand president, JustFab and Shoedazzle, TechStyle Fashion Group, describes how bridging the online and the offline experience of a retail customer paints a clearer picture of not only their identity, but their intentions.

This interview is part of our Digital Intentions series, powered by Clicktale.

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