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When brand integrity mattered more than a multi-million dollar deal from Coca-Cola

Jon Wilkins

Most start-ups dream of out-hustling industry heavyweights to land a huge account. Naked Communications found itself in that position - but backed out at the last minute.

Before Jon Wilkins became chairman at Karmarama, he was co-founder and chairman of Naked Communications.

In this part of the interview, Wilkins reveals the moment Naked had to turn down a “potentially game-changing” opportunity to work with Coca-Cola, and why.

This interview is part of our Founders’ Stories series.