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How TechStyle Fashion Group’s brands map customer journeys to a fine detail

Traci Inglis

Online retailers have the potential to understand customers like never before thanks to an influx of online mapping tools, of which Traci Inglis took advantage.

Understanding customers’ activities online is vitally important for retailers today. Traci Inglis, brand president, JustFab & Shoedazzle, part of TechStyle Fashion Group, explains how her brands are framing products and advertisements based on user data.

This interview is part of our Digital Intentions series, powered by Clicktale.