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How mobile became the platform of choice for financial education at U.S. Bank

Beth McDonnell

What's a credit score? How can you find the best rates? Talk me through the tax code system. These are some of the queries levelled at U.S. Bank from students who want to learn.

Financial education isn’t being taught in schools. So U.S. Bank is making sure this information reaches students to prepare them for adult life, as Beth McDonnell, EVP CMO, explains.

This interview is part of our Engage series, powered by Syniverse.

 

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