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Why TechStyle Fashion Group advocates curating online journeys to be like 1950’s in-store experiences

Traci Inglis

Treat your digital customer as one would have been treated in the 1950's and you have a recipe for success in your retail business, according to Traci Inglis.

Traci Inglis, brand president of JustFab and ShoeDazzle, part of TechStyle Fashion Group, explains why traditional retailers should “talk” to their digital customers as they would people who walk through their doors.

This interview is part of our Digital Intentions series, powered by Clicktale.