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Senior marketing leaders debate the technologies and strategies future-proofing their function

Sarah Speake

As these executives look "Back to the Future" to ascertain the best marketing tools around, they ask themselves what they've each learned over the last two or three decades.

Sarah Speake, founder, SpeakeUp Consulting and contributing editor, HotTopics.ht, chairs episode eight of HotTopics.ht’s unicorn CMO roundtables.

In debate one, “Back to the Future”, the marketers question the resilience of their function in the face of myriad digital tools and strategies, and look back to the pre-digital era and consider what they would do differently armed with the knowledge they now have.

Mark Green, EMEA VP marketing, Rackspace; Shallu Behar-Sheehan, chief marketing officer, StarLeaf; Catherine Flynn, global director of marketing, Workplace by Facebook; Louise Fisk, communications and marketing director, BAE Systems; and Scott Allen, chief marketing officer, Microsoft UK join Sarah Speake as she dives into some of the most important questions facing marketers today.

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