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Why online retailers should not rely purely on data for customer insights

Traci Inglis

Traci Inglis, brand president of JustFab & ShoeDazzle, discusses the downside of relying on data and spreadsheets to gain insight into customer behaviour.

Traci Inglis, brand president at JustFab and ShoeDazzle, part of TechStyle Fashion Group, thinks its important to make opportunities for face-to-face conversation with customers as it gives a better picture on who shoppers are and what they want.

So, how do these conversations give digital retailers better insights than data in a spreadsheet?

This interview is part of our Digital Intentions series, powered by Clicktale.