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Sports sponsorship: the opportunities, challenges and its future

Elizabeth Chambers

The sector needs no introduction to fans who understand it well, but sports sponsorship has many layers not often discussed. In this roundtable, that's set to change.

Elizabeth Chambers, multi-board director and contributing editor at HotTopics.ht, hosts this roundtable on the state of sports sponsorship today, covering a wide range of its challenges and opportunities.

Joining her is: Felicity Barnard, CEO, Tie Break Tens; Tim Crow, sports marketing advisor; Hussain Naqi, SVP, international development, Jacksonville Jaguars; Sam Seddon, Wimbledon and RFU Client and Programme Executive, IBM; and Chris Gratton, head of sports and entertainment, UK FleishmanHillard Fishburn.