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How machine learning is improving Domino’s Pizza’s digital consumer interactions

Barry Wiech

Machine learning isn't just a tool that packs a lot of potential, it is a technology that is already allowing Domino's to delve deeper into its customer's needs and wants.

Barry Wiech, CIO, Domino’s Pizza Group PLC, spoke to HotTopics.ht about the benefits of using machine learning to understand its consumers, but highlighted how this software is limited if the companies are not extracting valuable information from the data. So, why should other online retailers invest in AI technologies?

This interview is part of The Business of Innovation series, powered by Oracle Cloud.