Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Which technology is T-mobile mobilizing to kick-start personalized advertizing?

Giles Richardson

Giles Richardson knows that to make the most of innovative machine learning technologies, consumer behaviour data must be interpreted and used to create related advertisements.

Giles Richardson, VP digital journeys, T-Mobile, tells us how personalization is not about putting the customer’s name on an advert, it is seamlessly showing them what they want. So, what technology is making it possible to recognize customer demand?

This interview is part of Digital Intentions, a series powered by Clicktale.