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Digital transformation is a misnomer: why businesses should evolve iteratively

Mark Brincat

No industry is seeking to diversify its products and services to safeguard its survival like the publishing industry, so why is digital transformation not the answer?

Mark Brincat, Chief Technology Officer, The Economist believes a singular digital transformation misses the very point of the strategy’s aim: to truly transform, businesses should look to an iterative model.

This interview is part of I.T. and the Infinite Game, a series powered by Rackspace.