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Personalization vs. curation: can AI enhance consumer experiences at The Economist?

Mark Brincat

Should publishers be working towards creating tailored experiences using machine learning technology, or adopting a hybrid approach dependent on channel?

Mark Brincat, Chief Technology Officer, The Economist, revealed the benefits of colluding with different publishers and cumulating the opinions of individuals from assorted industries, and the role of personalisation in providing enhanced personal experiences for the consumer.

So, should publishing houses be using AI to create customised conversations or developing a composite strategy that is contingent on which channel you operate on?

This interview is part of I.T. and the Infinite Game, a series powered by Rackspace.

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