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Tunnel vision: How a misunderstanding of the publishing landscape is affecting sales

Mark Brincat

Machine learning is increasingly becoming the tool to understand a reader base, but are we ignoring the significance of a simple conversation?

Mark Brincat, Chief Technology Officer, The Economist, knows that the way in which customers interact with business’ has gone through a drastic transformation in recent years. So, is having a tunnel-minded perspective and focus on being more data-driven affecting publisher’s ability to understand reader’s consumption habits?

This interview is part of I.T. and the Infinite Game, a series powered by Rackspace.

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