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Technology’s role in maximizing the creative potential of journalists is greater than you think

Mark Brincat
Mark Brincat

Although a humanized approach brings a personal touch to the editorial process, a collaboration between engineer and journalists truly benefits the conversation.

Mark Brincat, Chief Technology Officer, The Economist, discusses the benefits of a hybrid approach to publishing, consisting of human conversations and data via collaborations with different teams, and how this maximizes the scope of a conversation, benefiting subscriber growth.

This interview is part of I.T. and the Infinite Game, a series powered by Rackspace.

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