CHANNELS MORE
SEARCH
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse
x

Technology’s role in maximizing the creative potential of journalists is greater than you think

Mark Brincat
Mark Brincat

Although a humanized approach brings a personal touch to the editorial process, a collaboration between engineer and journalists truly benefits the conversation.

Mark Brincat, Chief Technology Officer, The Economist, discusses the benefits of a hybrid approach to publishing, consisting of human conversations and data via collaborations with different teams, and how this maximizes the scope of a conversation, benefiting subscriber growth.

This interview is part of I.T. and the Infinite Game, a series powered by Rackspace.

Popular Stories

How The Economist is revolutionizing content consumption through AI

Leveraging cloud tech and encapsulating content into a readable format can be facilitated by emerging technologies, but is it purely the role of the CTO to oversee these changes?

Tunnel vision: How a misunderstanding of the publishing landscape is affecting sales

Machine learning is increasingly becoming the tool to understand a reader base, but are we ignoring the significance of a simple conversation?

From security to slice: how technology is perfecting Domino's Pizza complete customer experience

Domino's Pizza is investing in innovative machine learning technologies that allow it to interact with customers and clients 4in new and exciting ways.

CHANNELS