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Blockchain is already transforming the customer experience: here’s how

Elizabeth Chambers

Blockchain's potential to revolutionize a wealth of industries is well-known, so how it is being used to provide seamless online shopping experiences?

Elizabeth Chambers, board director at Hastings Direct PLC, Provident Financial Group and Smith & Williamson, explains how blockchain is providing an opportunity to reconfigure traditional business processes; how can it also provide transparency and improve consumer relationships?