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Rollercoasters, top attractions and innovation: How Mark Allsop prioritises his remit

Mark Allsop

Even after a transformation program gone awry, Merlin Entertainments was committed to digitization. But when Mark Allsop came aboard, his plan was more iterative in nature.

In this interview with Mark Allsop, HotTopics.ht asks how Merlin Entertainments approaches innovation as an industry-leading business. Is continuous improvement more effective than digital transformation? And how should a company invoke a culture of iterative innovation in an increasingly dynamic world?

This interview is part of ‘I.T. and the Infinite Game’, a series brought to you by Rackspace.