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Why data ownership is marketing’s thorniest challenge for 2019

Chris Clark

Who owns customer data? Despite the intuitive responses that come to mind, an answer is surprisingly difficult to pin down. Chris Clark reasons them out.

Chris Clark knows that marketers who utilize data to create better customer experiences are ahead of the curve. However, they should remember their responsibility to users. The former HSBC CMO reminds us: it is the customer’s data, not the marketer’s.

 

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