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Marketing misconceptions: Why there’s method behind the “madness”

Simonetta Rigo

A CMO's colleagues around the board table have a skewed view of the value of marketing, according to Simonetta Rigo.

Simonetta Rigo, experienced CMO, start-up mentor and one of HotTopics.ht’s 2019 Most Impactful B2B Marketers, reveals the biggest misconception of the marketing function, in her HTDiary.