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Being Human: How should B2B marketers balance technology and people?

Sarah Speake

Faced with a widening technology landscape and demands to be faster, better, stronger, B2B marketers may think the answer lies in complete automation. Is that the right strategy?

Sarah Speake, Founder, SpeakeUp Consulting, leads episode 10 of HotTopics.ht’s Unicorn CMO Roundtable series, “Being Human”.

Joining her in the discussion is: Abi Jacks, Senior Marketing Director, Europe, Rakuten Marketing; Anamaria Gibbons, Head of Marketing and Communications, UK and Ireland, Computacenter; Sophie Lawson, VP Global Field and Industry Marketing, ForgeRock; and Matt Hooper, CMO, IMImobile.