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How has the B2B marketing function evolved over the last 12 months?

Philippa Snare

Philippa Snare, Global Business Marketing at Facebook, explains what she deems to be the biggest change in B2B marketing.

Philippa Snare, Head of EMEA Marketing Group at Facebook, and one of HotTopics.ht’s 100 Most Impactful B2B Marketers in Europe, 2019, explains how her function has evolved over the last twelve months, in her first HTDiary.