CHANNELS MORE
SEARCH SUBSCRIBE
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse
x

What are the critical challenges facing today’s B2B marketing leaders?

Michael Ellis
Michael Ellis

There are some marketing challenges only B2B professionals can empathise with. Do you recognize any of these?

In his first HTDiary, Michael Ellis, UK Marketing Director of DXC Technology, looks at the pain-points specifically within B2B marketing.

Popular Stories

What core skills do you need to become a successful B2B marketer?

An impactful marketer must be curious, technology-orientated and a team-builder - and more. But does the B2B industry require sector-specific skills that are harder to qualify?

Customer-orientation: The common ground connecting marketing and sales

The marketing team shouldn't work for sales, says this Cisco marketing VP. Instead, they should work together for the benefit of the company's customer.

How this global B2B marketer balanced an award-winning career and motherhood

The diversity and inclusion debate is still necessary as women in particular feel they have to choose between their career and their family. How did this executive find balance?

CHANNELS