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Ep 2: Wellcome Trust Technology Lead and The Future of Work

  • Eileen Jennings-Brown

What are the critical challenges facing today’s B2B marketing leaders?

Michael Ellis
Michael Ellis

There are some marketing challenges only B2B professionals can empathise with. Do you recognize any of these?

In his first HTDiary, Michael Ellis, UK Marketing Director of DXC Technology, looks at the pain-points specifically within B2B marketing.

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Marketers have less opportunities to tell their brand's story as customers' attentions wane and start ups clog the marketplace. How should CMOs respond?

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