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How Unilever’s 5-year strategy to implement ‘purpose’ transformed its culture

Geoff McDonald

Business leaders are increasingly looking to find meaning in their operations, not just to drive revenues, but also to embolden their workforces.

Geoff McDonald, Co-Founder of [email protected], and former Global Vice President HR for Marketing, Communications, Sustainability, and Talent of Unilever plc, discusses how ‘purpose’ as a concept was the focus of Unilever’s transformation program, and how it has changed the global organization forever.