CHANNELS MORE
SEARCH
logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse
x

What core skills do you need to become a successful B2B marketer?

Michael Ellis
Michael Ellis

An impactful marketer must be curious, technology-orientated and a team-builder - and more. But does the B2B industry require sector-specific skills that are harder to qualify?

Michael Ellis, UK Marketing Director, DXC Technology, on what makes a successful B2B marketer.

Popular Stories

How to build the best team around you as a marketing leader

Building an effective team is one of the most important skills a leader can learn.

Customer-orientation: The common ground connecting marketing and sales

The marketing team shouldn't work for sales, says this Cisco marketing VP. Instead, they should work together for the benefit of the company's customer.

How this global B2B marketer balanced an award-winning career and motherhood

The diversity and inclusion debate is still necessary as women in particular feel they have to choose between their career and their family. How did this executive find balance?

CHANNELS