logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Customer-orientation: The common ground connecting marketing and sales

Jeremy Bevan

The marketing team shouldn't work for sales, says this Cisco marketing VP. Instead, they should work together for the benefit of the company's customer.

Jeremy Bevan, VP Global Segments and Industry Marketing at Cisco, on the new relationship between marketing and sales in every successful business.

CHANNELS