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Monika Schulze reveals her favourite marketing campaign to date

Monika Schulze

When a marketing campaign combines empathy, creativity and a finger on the zeitgeist, the results can stay with you for a long time, as Monika Schulze explains.

Monika Schulze, Global Head of Customer Experience & Digital Strategy at Zurich Insurance, waxes lyrical about the marketing campaign that has stuck with her for the last decade.