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Content marketing tips: Turn your customer data into an advice platform

Neil Morgan

An advice platform not only positions your brand as an insights leader, but it allows your data to be used for the benefit of the rest of the industry.

In the third and final instalment of his HTDiary series on content marketing strategies, Neil Morgan, CMO of GoCardless, explains how your company’s insights can be used to grow an advice platform from which peers and customers can learn.