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Adapt to Innovate Roundtable

Forget AI; ignore ML: this is B2B marketing’s greatest opportunity

Jeremy Bevan
Jeremy Bevan

Whilst most marketers obsessively pore over data and analytics, this B2B marketing executive believes people are missing a far more human value-add.

Jeremy Bevan, VP Global Segments & Industry Marketing of Cisco, reveals what he believes is the biggest B2B marketing opportunity.

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