Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Part 2 Trademark: Copyright law advice every entrepreneur must hear

Tim Carter

Tim Carter, Founder of Mach 12 Consulting, explains IP and copyright for the non-experts in this five-part HTDiary series.

In Part 2, Tim Carter discusses trademark, what to understand about its usage and how it applies to variable brands.