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How retail’s battle for consumer expectations is being fought outside retail

Anthony Capano

As the likes of Amazon and Netflix streamline previously clunky experiences, customers are getting used to this service across their lives.

Anthony Capano, Managing Director International, Rakuten Marketing, explains how a wider circle of influence and non-traditional retailers are transforming consumer expectations.

Part of The Evolving Consumer, brought to you by Rakuten Marketing UK.

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