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What does personalization mean for consumers today?

Liz Warom

Different customers want different experiences: simple. What about personalized experiences? How can you personalize whilst being true to customer types?

What do consumers expect in a world of hyper-personalization? Liz Warom, Managing Director of Temple Spa, draws upon 20 years of retail experience to answer.

Part of The Evolving Consumer, a series brought to you by Rakuten Marketing UK