Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Understanding B2B client needs by identifying their persona

Chris Merrick

Personalized experiences don't have to be reserved for the end-consumer: B2B clients are demanding you understand their needs, too.

Chris Merrick, Global Marketing Director, Integrated Systems at Shure, shares his thoughts on persona-spotting in a customer experience obsessed climate.