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Riverbed Technology Lead reveals why your company UX is flagging

Colette Kitterhing

Now consumer brands are becoming so au fait with frictionless experiences, the B2B world needs to follow suit or face the consequences.

Colette Kitterhing, Senior Director UK&I, Riverbed Technology, discusses the main challenges that threaten good user experience.

Is the B2B industry finally closing the gap with the consumer space? Kitterhing answers at The Studio.