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Roundtable: Perfecting Storytelling Marketing in 2020

David White

Marketers have less opportunities to tell their brand's story as customers' attentions wane and start ups clog the marketplace. How should CMOs respond?

Great marketing should tell the perfect story, but how are storytelling strategies evolving in 2020?

David White, marketing consultant and moderator, asks Sakina Najmi, CMO, Sandvik, Jason Fletcher, Executive Creative Director, gyro UK and Steven Goddard, Marketing Lead EMEA, Dell Technologies, for their insights on marketing’s next great challenge.

Partnered with gyro UK and filmed at The Studio.