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Part 4: Is storytelling a key B2B marketing strategy yet?

David White

Consumer marketers are well-versed in the value of storytelling. Have B2B marketers caught up?

Sakina Najmi, CMO, Sandvik, Jason Fletcher, Executive Creative Director, gyro UK and David White, marketing consultant and moderator at The Studio, discuss.

Partnered with gyro UK, shot at The Studio.