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Part 5: How can great storytelling transform a brand?

David White

The theory of storytelling holds up as a marketing strategy, but what practical results can brands expect?

Join Sakina Najmi, CMO, Sandvik, Jason Fletcher, Executive Creative Director, gyro UK and Steven Goddard, Marketing Lead EMEA, Dell Technologies, as they debate this crucial strategy.

Partnered with gyro UK, filmed at The Studio.