Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Part 2: What ethical code does ContactEngine apply to data insights?

Fernando Lucini

When implementing changes based on your data, it's important to have already in place a framework from which to judge.

Mark Smith, CEO, ContactEngine, reveals a small ethical code of conduct that him and his team employ when they discover any interesting insights.

Shot at The Studio.