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Part 1: Zalando has doubled its brand awareness in the UK. How?

James Turner
James Turner

In the last 12 months Zalando has doubled its brand awareness in the UK - despite being in the country for six years. What's changed?

Zalando’s UKI Marketing Lead Melissa Weston reveals all in conversation with James Turner, Founder and CEO at delineate.

Filmed at the The Studio, partnered with delineate.

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Part 2: Campaign amplification tips from a leading marketeer

The amplification effect for marketeers can be a challenge as they balance different promotions.

Full discussion: How Zalando weaves marketing and data to dominate e-commerce

In an interview with the 30 under 30 marketing leader, James Turner delves into Zalando's ambitions.

Part 2: How will personalization in marketing evolve?

How will the personalization trend in marketing evolve with more advanced analytical techniques?

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