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Part 1: Data-led marketing strategies for 2020

David White

It's 2020 and marketing strategies without data are set to fail; how should Chief Marketing Officers best use the data available?

Prelini Udayan-Chiechi, Zendesk’s VP Marketing EMEA, James Keating, Dropbox’s Head of Global Marketing, John Watton, Adobe’s EMEA Senior Marketing Director, and Jeremy Bevan, VP Global Segments and Industry Marketing, Cisco, discuss their data-led initiatives as David White moderates.

Filmed at The Studio, partnered with delineate.